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Klapka said the company’s bra-and-panty sets typically sell for $39.95, about half of what Victoria’s Secret typically sells its for. Thus, according to Klapka, Adore Me was born “with a mission to disrupt the lingerie industry.”Īdore Me was founded purely as an eCommerce site, where every collection was designed in-house under the principals of fast fashion so that a new collection (which can be as many as 50 new products) is designed each and every month.

(In contrast, Adore Me likes to boast that it caters to and carries every size, from 30A to 46G.) Plus, since Victoria’s Secret mainly seemed to cater to a particular look and size, Klapka said that Hermand-Waiche realized that the company was “really just abandoning a lot of women along the way.” “Their quality is so-so, and their prices are very high for the quality they are selling,” Klapka said. In her presentation, Klapka told the story of how Adore Me’s founder, Morgan Hermand-Waiche, came up with an idea that all women - no matter their size or shape - should have the opportunity to purchase quality lingerie at affordable prices.Īfter doing some research into the lingerie market, Hermand-Waiche realized that it was a $24 million industry but that Victoria’s Secret controlled about 40–60 percent of the entire market and there wasn’t very much viable competition to the products it was offering. 15) to explain just how the company figured out “The Math Behind Lingerie Models.” Sharon Klapka, Adore Me’s vice president of business and brand development, appeared at the eTail East conference in Boston on Monday (Aug. Since its founding, Adore Me has grown into a business that saw $43 million in sales in 2015 alone, 6.5 million users who visit its website, over 1 million Facebook followers and over $11.5 million in funding. That “team of geeks” would be the folks at Adore Me, the disruptive eCommerce lingerie startup founded by a Harvard Business School student in 2011 after he couldn’t find his girlfriend any affordable lingerie online for their anniversary. and a serious disruptor to the $24 billion annual lingerie industry long dominated by Victoria’s Secret? In terms of waist fit, you can browse low-waist, mid-w options, or high-wibility options to get a right fit with all-day comfort.So, how did a “team of geeks” with “zero experience” in the fashion or retail industries go on to become the second fastest-growing retail company in the U.S. You can find wholesale sexy underwear models made in different fabrics, including cotton, lace, microfiber, silk, velour, and more, with plenty of stylish options to give a sexy feel for special occasions or a comfortable feel for everyday wear.

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